GAC Case Studies

Discover how we fuel clients' growth

Market Characterization and Product Adoption Forecast

Company was seeking to in-license a series of products and desired an independent systematic assessment of the market and segment attractiveness.

View Case Study

Commercial Launch Excellence

After a reorganization, company determined a need to improve commercialization approaches, and created a ‘commercial excellence’ team to infuse a disciple and a best-practice approach across the global brand teams. The project goal was to create a launch planning process that brings consistency, organizational discipline and elevates the quality of commercial product launch plans across the pipeline products and product life cycle.

View Case Study

Product Attribute Assessment

Company wanted to understand the customer acceptance and potential impact of unique storage and administration requirements for a recently acquired injectable product.

View Case Study

Target Product Profile Development

Develop market-informed target product profiles to help guide clinical development and commercial planning.

View Case Study

Product Launch Optimization

Company desired an independent analysis for an important new product, 6 months from first country launch.

View Case Study

R&D Portfolio Optimization and Funding

Leadership team lacked a consistent approach to define, prioritize, and allocate key resources for its most compelling, commercially-oriented research projects. Build a mechanism for reporting and outreach to internal and external stakeholders.

View Case Study

Strategy for Business Transformation and Exit

Leadership team lacked a consistent approach to define, prioritize, and allocate key resources for its most compelling, commercially-oriented research projects. Build a mechanism for reporting and outreach to internal and external stakeholders.

View Case Study

Commercial Customer/Competitor Segmentation

The client is a leader in Human Genetic Therapies with products in niche, highly valued market segments. Two successful products on the market had no competitors.

View Case Study

Commercial Brand Portfolio Strategy

This leading pharmaceutical company had two primary therapeutic area franchises and had three pipeline products that would expand their commercial presence into two additional therapeutic areas.

View Case Study

Corporate Strategic Planning

GAC conducted two Strategic Portfolio Planning projects for a BioTech client in 2005 and 2010 and developed the strategic portfolio plan from four phases of work.

View Case Study

Can You Relate?

Every business is unique, but your company may be facing many of the same challenges as the clients described in these case studies.
Please contact us to discuss how we can help you.