GAC Case Studies
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Company was seeking to in-license a series of products and desired an independent systematic assessment of the market and segment attractiveness.
After a reorganization, company determined a need to improve commercialization approaches, and created a ‘commercial excellence’ team to infuse a disciple and a best-practice approach across the global brand teams. The project goal was to create a launch planning process that brings consistency, organizational discipline and elevates the quality of commercial product launch plans across the pipeline products and product life cycle.
Leadership team lacked a consistent approach to define, prioritize, and allocate key resources for its most compelling, commercially-oriented research projects. Build a mechanism for reporting and outreach to internal and external stakeholders.
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