Impeccable ! Timing

prepared to seize new opportunities

With timely, compelling business intelligence from GAC, our clients are better prepared to recognize and seize new opportunities. Our broad range of marketing research and intelligence techniques allow for the expertise of patients, clinicians, thought leaders, innovators and business experts. Clients rely on us to systematically gather, analyze, interpret and, ultimately deliver what they value most: the “so whats” behind data.

"Chance favors the prepared mind."

GAC is a leader in business intelligence for the healthcare industry. We use a proprietary environmental scan approach to track trends and competitor actions in specific markets, and to draw implications and insights. We have also devised novel methods to examine the viability and impact of innovation. By combining secondary and primary research with facilitation of expert panels, we generate a clearer view of the future environment — which helps our clients choose where to lead or compete.

GAC’s intelligence services are often part of a broader strategic planning initiative, although clients may opt to contract our marketing research or expert panels independently.

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Intelligence Offerings


Primary and Secondary Research

In-Depth Interviews

Environmental Scans


Focus Groups

Quantitative Surveys

Expert Panels

Engagement x Snapshots

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Research & Development

Provide marketing research, business development, packaging, and forecasting assumptions for new early-stage oncology product.

GAC engaged to assess product attractiveness and adoption potential across three oncology tumor types. Use findings to characterize product attributes and revenue assumptions for use in business development discussions. GAC to conduct primary research with oncologists, summarizing current treatment standards by tumor type, response to target product profiles and pricing options, identify adoption requirements, identify the clinical impact that the agent would likely have, and assess the likely use across patient types compared to current therapy options.

Client: Development-stage pharmaceutical company seeking a commercialization partner

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Market Assessment

Conduct global primary market research to assess the expansion opportunity of a novel urgent care product into a new companion Rx market segment.

A global healthcare company secured GAC’s assistance to conduct customer research and interpretation to build global market and commercial strategy.

Client: Technology spin-out company from academic research center

Case Studies

Target Product Profile Development

Develop market-informed target product profiles to help guide clinical development and commercial planning.

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Product Attribute Assessment

Company wanted to understand the customer acceptance and potential impact of unique storage and administration requirements for a recently acquired injectable product.

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Commercial Brand Portfolio Strategy

This leading pharmaceutical company had two primary therapeutic area franchises and had three pipeline products that would expand their commercial presence into two additional therapeutic areas.

Read Study

Want data with direction?

We start with a rigorous approach to research – and uncover compelling insights about the competitive landscape. Please contact us to discuss how we can help you.